Ipsos Update - November 2024

Welcome to the November edition of Ipsos Update.

World Mental Health Day was on the 10th of October and as such we ran our 5th annual report to mark the day. We found, overall, that people are generally stressed and mental wellbeing as a concern is considered the primary health issue facing countries.

Concerns continue to be a theme this edition as we also launch the newest AXA Future Risks report where we examine what experts and the public think are the most pressing worries facing the world. Read this and more in this month’s Update.

In this edition

World Mental Health Day 2024 – Younger people (especially younger women) are most likely to feel depressed and take time off work, according to the 5th edition of this report.

Golden Years, Golden Opportunities – By 2050, one in five people will be 60 and over – are businesses ready for an ageing world?

Misfits and the Machine – We explore how human-led and AI-led ads compare on capturing attention, delivering creative experiences, and producing creative ideas.

How to Keep the Wheels Rolling – We examine the key differences, barriers, and motivations across the three largest electric vehicle markets – China, the US, and Germany.  

Conversations with AI Part VI – With the advancements of AI, can moderator bots hold a candle to human qualitative researchers?

AXA/Ipsos Future Risks Report – The 11th edition, conducted in collaboration with Ipsos, explores emerging risks we may face in the future.  

What The Future: Food – This edition serves up exclusive consumer polling and expert analysis from leaders and change-makers explaining these trends and tensions.

Global Infrastructure Index 2024 – The third edition finds a general sentiment that not enough is being done. 

Also, explore the latest What Worries the World, where inflation is the number concern again; read the newest Karian and Box on wellbeing at work; find out about food habits in England, Wales and N. Ireland; and what if Britain were a brand?