Ipsos Update – September 2024

Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Welcome to the September edition of Ipsos Update. Morocco has been a country marked by major upheaval as well as international achievements. In the first edition of Flair for the nation, we explore a mixed year for the Moroccans and bring you insights from our experts. 

Our experts at Ipsos keep on giving, with new papers on AI, synthetic data and cognitive conflict. Plus the latest Global Advisor Education Monitor, just in time for the return to school for many around the world.

In this edition:

Flair Morocco 

The first edition for the nation looks back on a year marked by a series of major shocks alongside encouraging signs of international success.

Synthetic Data 

We demystify synthetic data and provide recommendations on when, where, how, and who to trust for responsible, safe, and value-adding implementation.

Change Means Friction 

We explore why cognitive conflict matters and what measures are available to help us better understand people’s decisions.

What Worries the World? 

Inflation remains the top concern for 29 consecutive month. Elsewhere, in LATAM, confidence and worries are mixed across the nations.

Bringing Healthcare Segmentation to Life 

We explore PersonaBots' existing and promising applications in healthcare market research, including existing research techniques, as well as new methodologies.

Conversations with AI Part IV 

We examine the role of AI as part of curation and how human expertise and AI speed can work best together.

Education Monitor 2024 

The second edition of this survey finds a majority want to ban the use of social media inside and outside of school. 

Climate Leadership 2024 

This study provides new insights on Australians’ attitudes towards climate change and the transition to green energy, focusing on priorities and concerns for energy transition.

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Also, after recent unrest, get the latest polling on political aggression in Great Britain; found out the newest insights in mobile gaming; explore what’s driving the ongoing beauty boom in India; and keep up-to-date on US economic polling.

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The author(s)

  • Simon Atkinson
    Head of the Ipsos Knowledge Centre

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