Let’s Get Phygital

View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.

The author(s)

  • Alison Chaltas Global Solution Leader, Shopper and Retail, Market Strategy and Understanding, US
  • Mikael Ahlqvist Business Development Director, Simstore, Sweden
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Recognizing that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimize retail conditions and package designs.

View our on demand webinar to see in action the unique capabilities of Ipsos' Simstore. You will be impressed by its realistic, highly accurate scenario testing, including 2D shelf views, 360° store views and e-commerce views. Clients are already using it to address their most pressing business questions related to today’s ‘phygital’ shopper environment. Ideal for assessing package designs in the context of a realistic shelf and e-commerce, as it is for evaluating and optimizing shopper marketing and category management, Simstore’s realistic re-creations of the normal shopping environment takes research to the next level.

The author(s)

  • Alison Chaltas Global Solution Leader, Shopper and Retail, Market Strategy and Understanding, US
  • Mikael Ahlqvist Business Development Director, Simstore, Sweden

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