The Millennial Influence in Asia - 2017

How Millennials of Asia will shape tomorrow's payments landscape.

The Millennial Influence in Asia - 2017

The author(s)

  • Hugh Good Ipsos Marketing, UK
  • Chris Ralph Ipsos Loyalty, UK
  • Amy Zhong Ipsos Loyalty, UK
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This research has been conducted in partnership with Ipsos MORI and has been commissioned by VocaLink.

The first stage of the research consisted of 12 focus groups across Singapore, Bangkok and Kuala Lumpur between 23 and 27 May 2016. The groups were split by age (18-25 and 26-35 year olds) and restricted to those people who are holders of a bank account and a smartphone.

This was followed by the quantitative phase of the study, which was conducted via Ipsos MORI’s online global panel which surveyed the views of nationally representative quota samples of those aged 18–24 between 4–22 July 2016. The data has been weighted to match the known national profile for online millennials.

Among these millennials, those who have a bank account(s) and are able to access a smartphone or tablet computer were taken through the main part of the interview and it is this audience that is reported upon within this document - totalling 1018 in Singapore, 1019 in Malaysia and 1005 in Thailand.

This is the third part of a wider global study looking into the payments behaviour of the millennial generation.

The author(s)

  • Hugh Good Ipsos Marketing, UK
  • Chris Ralph Ipsos Loyalty, UK
  • Amy Zhong Ipsos Loyalty, UK

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