In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
Drawing on data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
The second European Barometer on Poverty and Precariousness conducted by Ipsos for French Secours Populaire still shows a very difficult social situation on a continental scale.
The first edition of the Ipsos Global Education Monitor looks at people’s attitudes to education and teaching, including a special feature on the role of AI in the classroom.
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
In five points, we look at how people across 29 countries feel about everything from if, and when, abortion should be legal to who, if anyone, should be punished when it’s illegal.
Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.
