Ipsos Encyclopedia

This is the first step in the contact with a new idea, product or service in which the consumer (or client) have already received information about the existence of an innovation, but a formal and complete opinion has not been created yet.

Understanding (a clearly specified) behaviour in context in order to develop interventions more likely to prove effective in changing that behaviour.

Double-barrelled questions are those that functionally ask respondents two questions at the same time and only allow one response.

The term ESG or Environment, Social and Governance was first used in 2005 as part of the UN Global Compact initiative “Who Cares Wins” to “assist in the integration of environmental, social and governance (“ESG”) issues in investment analysis, processes and decision-making.” Today, ESG has come to represent the dimensions of sustainability outside of investment analysis.

By conducting foundational research to understand human decision-making and utilizing physiological measurements to unveil cognitive and emotional responses, Ipsos aims to better understand people, markets, and societies.

Product Testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products.

At the core of survey research is our goal to find out more about people.

The subset of the population or universe of interest which is interviewed.

AI enabled Consumer Intelligence (AICI) is a new category defined by Forrester as a way to craft insights from various data to optimise the experience of current customers and discover emerging trends, outliers, and unexpected shifts or changes in consumer behaviours.