Ipsos Synthesio Becomes Official Partner of MuseumWeek 2026

Ipsos Synthesio and MuseumWeek are joining forces with the world's largest cultural event on social media to track and amplify global museum conversations across 100+ countries.

Bringing Social Intelligence to Global Culture

We are proud to announce the official partnership of Ipsos Synthesio with MuseumWeek 2026 – a milestone edition celebrating ten years of UNESCO support.
From 1-7 June 2026, thousands of museums and cultural institutions worldwide will participate in this unique event following a powerful format: 7 days, 7 themes, 7 hashtags. Our role? To help measure, analyse, and amplify the cultural conversations happening across social media platforms globally.

What Kind of World Do We Want to Build?

This is the central question driving MuseumWeek 2026. Organised with UNESCO support since 2016 and led by Culture For Causes Network (C4C), MuseumWeek brings together thousands of cultural institutions worldwide through a simple yet powerful format: 7 days, 7 themes, 7 hashtags.

MuseumWeek 2026 will explore a crucial question: what role can culture play in shaping an AI-driven future? As museums seek to understand how their digital presence resonates with audiences, our social listening and analytics capabilities will provide real-time insights into engagement patterns across more than 100 countries.

What to Expect

Through this collaboration, Ipsos Synthesio will provide MuseumWeek with:
- Global conversation tracking across major social platforms
- Real-time analytics on cultural engagement trends
- Insights into how museum content connects with diverse audiences worldwide

Stay tuned for more updates as we commence MuseumWeek 2026

Thierry Lalande
Thierry Lalande,
Global Service Line Leader Ipsos Synthesio
We believe in the power of conversation to drive meaningful change, museums are uniquely positioned to help society navigate technological transformation with wisdom and purpose

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