September 2026: Global consumer confidence unchanged this month

Ipsos’ Global Consumer Confidence Index is unchanged this month and sits at 48.4. The index shows stability for the first time since February and is in line with its reading from this time last year.

Sentiment continues to sit more than one point lower than it was prior to the start of the Iran war and remains significantly lower than it was pre-war in 13 countries. 

Among 30 economies measured, four countries show significant gains in consumer sentiment, while Malaysia is the only country to show a notable decline. All four sub-indices are stable this month. Based only on the “legacy 20 countries” tracked since March 2010, the Index would read at 46.2, in line with its reading from August (-0.1 point). 

Sentiment is largely unchanged in Europe this month. However, Sweden (+3.5 points) and the Netherlands (+2.8 points) are up significantly, while no country shows a notable decline. 

Consumer confidence is also stable in the Asia-Pacific. Malaysia (-2.8 points) is the only country to show a significant change this month.

The Global Consumer Confidence Index is the average of all surveyed countries’ Overall or “National” indices. This month’s installment is based on a monthly survey of more than 21,000 adults under the age of 75 from 30 countries conducted on Ipsos’ Global Advisor online platform. This survey was fielded between August 21 and September 4, 2026.

Consumer sentiment in 30 countries 

Among the 30 countries, India (66.9) holds the highest National Index score. India and Sweden (60.0) are the only countries this month to hold a National Index score of 60 or higher.

Twelve other countries now show a National Index at or above the 50-point mark: Malaysia (54.8), Singapore (54.3), Thailand (53.1), Indonesia (52.9), Peru (52.6), the Netherlands (52.5), Brazil (52.2), Colombia (51.7), Mexico (50.8), the U.S. (50.5), South Africa (50.3), and Israel (50.1). 
In contrast, three countries now show a National Index below the 40-point mark: Japan (39.4), Argentina (37.8), and Türkiye (35.3). 

Compared to 12 months ago, nine countries now show a significant drop in consumer sentiment. In contrast, eight countries show a significant increase from September 2025, most of all in Hungary (+13.5 points).

Trends

Ipsos’ Global Consumer Confidence Index (based on all 30 countries surveyed) currently reads at 48.4. Based only on the “legacy 20 countries” tracked since March 2010, it would read at 46.2.

The Current sub-index, reflecting consumers’ perceptions of the economic climate and their current purchasing, jobs, and investment confidence, is unchanged this month and remains at 39.0. In total, five countries show a significant month-over-month gain (at least 2 points) in their Current sub-index, and five countries show a significant loss. 

The Investment sub-index, indicative of consumers’ perception of the investment climate, is stable (+0.2 point) this month and is now at 41.7. Five countries show a significant gain in their Investment sub-index this month, while three countries show a significant loss. 

The Expectations sub-index, indicative of consumer expectations about future economic conditions, is nearly unchanged (+0.1 point) this month and sits at 56.6. Three countries show significant gains in their Expectations sub-index, while Peru is the only country to a show significant loss.

The Jobs sub-index, reflecting perceptions about jobs security and the jobs market, is unchanged this month and remains at 57.7. Eight countries show significant gains in their Jobs sub-index, while six countries show significant losses.

Of note, no countries show significant losses (of at least 2 points) across all four sub-indices this month. In contrast, Chile and Israel both show significant month-over-month gains across all four sub-indices.