Ipsos accelerates campaign in-market measurement with the launch of Creative|Impact on Ipsos.Digital
Ipsos announces that Creative|Impact is now available on Ipsos.Digital in the US, UK and four key European markets, with additional markets being deployed throughout 2026 and beyond. The enhanced post-testing solution provides a significantly faster, cost-effective and scalable way for brands to measure real-world campaign in-market performance, with results available on an interactive dashboard.
This latest addition to Ipsos Creative Excellence's self-service portfolio on Ipsos.Digital expands the platform's end-to-end creative effectiveness offer. Advertisers can now manage the entire creative journey with best-in-class, innovative solutions through Ipsos.Digital, from early-stage screening and copy testing, to AI-powered evaluation and now in-market campaign measurement, all within a single connected platform.
With Creative|Impact, advertisers no longer need to wait days or weeks to begin measuring campaign effectiveness. Studies can be set up and launched in as little as a few hours, faster than it takes to produce the creative itself. Powered by Ipsos.Digital's streamlined workflows, rapid fieldwork capabilities, and intuitive dashboard reporting, Creative|Impact delivers robust insights at the speed modern marketers require, to make more confident decisions.
Unlike traditional exposure, or attention-based measures, Creative|Impact goes beyond assessing whether people saw an ad. It identifies audiences with genuine campaign memories and evaluates how those memories and reactions shape brand outcomes. By revealing which creative assets and media channels drive the strongest impact, it enables marketers to optimize both creative performance and media effectiveness.
Shaun Dix, Global Leader, Creative Excellence, Ipsos, said:
Marketers need answers at the pace their campaigns move, with trusted insights on what is cutting through. Creative|Impact enables clients to move from campaign launch to actionable learning, faster than ever before, helping them optimize investment, maximize creative effectiveness, and make confident decisions across channels, platforms and touchpoints.
Following successful pilot programmes with leading global FMCG clients in the US, we are excited to launch Creative|Impact to the wider market. This marks an important milestone in our innovation roadmap, with further market expansion this year and beyond, as we continue to scale our best-in-class, innovative post-testing solution globally.
The launch reflects Ipsos' continued investment in technology, AI, and data-enabled solutions designed to give clients faster access to actionable insights.
