Audience Measurement

Trends, Assets, Sustainability … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

A strategic guide for market transition, education, and adoption

The power of audience research to support the pursuit of convention-breaking creative ideas.

Ipsos at the 2024 ESOMAR Conference in Greece

Ipsos announce the validation of the Metro Audience Metrix (MAM), an advanced audience measurement tool for subway networks developed by JCDecaux.

Ipsos acquires Intrasonics, its longstanding partner and authority in Audio Watermarking technology

Ipsos is pleased to announce the acquisition of Fistnet d.o.o, the Croatian-based company who engineered the digital audience measurement platform “Dotmetrics”.

Join us for a complimentary webinar as our media development and audience measurement experts unveil two products that will help studios, content platforms and marketers simplify these complexities.

Join us for a look at the latest Global Business Influencers insights in the US.