Brazil Pulse - Consumer Confidence Dropped 1% Point - August 2018

The country is still heading in the wrong direction to 95% of Brazilians, and has been at this level since June 2017. To 86% of Brazilians, the mood regarding Brazil's future is of concern or outrage.

The same also happens to the feelings regarding the elections - there is a huge feeling of hopelessness towards the democratic instruments, thus enhancing populist and personalist speeches.

Evaluation

The evaluation of the President is bad or very bad to 87% of Brazilians, while only 2% consider it to be excellent or good. The association of the candidates’ image to President Michel Temer will be quite negative to them.

Confidence

Consumer Confidence dropped 1 percentage point in August and remained at 76 points, keeping the oscillating behavior of recent months. The indicators for job insecurity continued high, contributing to the lack of confidence in the economy. Unemployment will go on being the main agenda for these elections.

 

The author(s)

Related news

  • KEYS: Our World in Motion
    E mobility Webinar

    [Webinar] KEYS: Our World in Motion

    At our next KEYS webinar, we’ll be launching the inaugural Ipsos Mobility Report.
  • [Webinar] Real evidence from real experiences: Patient Centric Evidence
    Healthcare Webinar

    [Webinar] Real evidence from real experiences: Patient Centric Evidence

    Regulators, payers and clinicians are asking for more than traditional real world evidence (RWE). They want to understand how treatments affect people’s daily lives - not just what is written in the case report form. But how can you build patient-centric evidence that stands up to scientific, regulatory and commercial scrutiny?
  • Battle For Attention - KEYS Webinar from Ipsos
    Communications Events replay

    [Webinar] KEYS: Battle For Attention

    In today’s hyper-fragmented landscape, communicating using short-form content and social media platforms is an essential part of our toolkit. But are they better suited to short-term engagement rather than long-term brand building? And what does genuinely innovative and creative advertising look like these days?