Ipsos Update - December 2021

Explore a range of topics in our monthly round-up of the latest research and thinking from Ipsos around the world.

In this edition:

Global Trends 2021: How much have global values shifted through the pressures of the pandemic? Less than we might expect, the latest instalment of our global survey series suggests. ‘Aftershocks and Continuity’ reveals rising concern about climate change among the public and a desire for business to step up on carbon reduction and social issues.

Climate Change and COP26: Ipsos was proud to be present at COP26 in Glasgow and use our data from around the world to bust three myths surrounding climate change. We highlight the key points and also review some of our climate-related polling from the time of the summit, covering public opinion, climate-friendly behaviour change, and a podcast on the conference itself.

International Threats & Responses: In a series of 28-country surveys, we examine attitudes towards the threats of today, review citizens’ assessments of how well their governments can respond to them, and explore their views of international institutions.

Channel Performance Management: Our latest white paper addresses the fundamental questions that arise when managing the performance of an organisation’s physical, contact centre, and digital channels. We highlight three areas to focus on.

User Experience Research: The rapid acceleration of online shopping has also created friction within eCommerce. This paper identifies five common shopping barriers alongside reflections on how UX research can help to overcome them.

The Value of Insights: The second paper in our ‘Future of Insights’ series presents new thinking about how research can truly inspire business growth. Here we demonstrate when and how to quantify the impact of insights.

Spotlight on Women: Placing the focus on women’s experiences, we examine Ipsos research for UN Women on violence against women. We also explore what it means to be a woman through a cultural lens.

Our December 2021 Ipsos Update also includes a look at seasonal shopping by our social intelligence research team, the highlights of our Reputation Council research, Ipsos’ latest podcasts, and the broader landscape of our polling research from around the world.