Seventy-one percent of the world feels climate change is as significant a threat as coronavirus in the long term. So, in the midst of this upheaval we ask what, if anything, can Covid-19 teach us about the climate crisis?
Recent Ipsos Earth Day data found that concern over climate change is still high globally, despite attention being focused on the more urgent crisis at hand.
This new whitepaper from Ipsos' Green Economy team examines the latest Ipsos quantitative and qualitative data on Covid-19 to see what can be learned from the current pandemic crisis – and our reaction to it – that can be transferable to the climate emergency.
Our expert authors bring together Ipsos’ cross-sector insight to highlight:
The trajectory of climate crisis concern in the months preceding Covid-19
Analogous learnings between both crises from experts from around the world
The influence of the pandemic on public attitudes and behaviours around climate change
Support for a greener economic transition following the pandemic
Opportunities for key industry players moving forward