Presidential elections in Croatia exit poll success

Ipsos, the largest market research agency in Croatia, conducted an exit poll on the presidential elections.

Elections in Croatia | Exit Poll | Face to face interview | IpsosOnce again, to a very high degree, Ipsos accurately predicted the election result, which is of paramount importance to a project that is under the magnifying glass of the public.

On December 22nd first round of Presidential elections took place in Croatia, Ipsos teams conducted Exit Poll on behalf of our media clients by interviewing 13,477 voters in 150 polling stations in first round, using the face-to face methodology.

Tight presidential race didn't result with candidate receiving 50% of votes, so a runoff election was held on January 5th, between incumbent president, centre-right Kolinda Grabara -Kitarović and leftist challenger and former Prime Minister Zoran Milanović. Ipsos conducted Exit Poll in 2nd round as well, this time with 14,057 voters interviewed in 150 polling stations, using the face-to-face methodology. Not only that we delivered highly accurate prediction of final outcome – just 0.54 % different to official results, but also had great coverage on top 3 national broadcasters.

Candidate DIP - National Electoral Data Ipsos exit poll
Zoran Milanović 53,76% 53,22%
Kolinda Graba Kitarović 46,24% 46,78%
Diff. %   0,54%
Exit poll on January 5, 2020 - Base: 14,057 face-to-face interviews at 150 polling stations

Exit Poll project was great team effort for Ipsos: we drew more than 350 office and fieldwork staff, in winter conditions and during end-of-year holiday period, in effort to meet challenge once again.

This result contributes to strengthening the Ipsos brand in the local and regional markets, and raises the awareness of our respondents about the importance of collaborating in our research.
It is also a testament to the long experience of our team and their dedicated work, to which we thank them heartily.

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