Once again, to a very high degree, Ipsos accurately predicted the election result, which is of paramount importance to a project that is under the magnifying glass of the public.
On December 22nd first round of Presidential elections took place in Croatia, Ipsos teams conducted Exit Poll on behalf of our media clients by interviewing 13,477 voters in 150 polling stations in first round, using the face-to face methodology.
Tight presidential race didn't result with candidate receiving 50% of votes, so a runoff election was held on January 5th, between incumbent president, centre-right Kolinda Grabara -Kitarović and leftist challenger and former Prime Minister Zoran Milanović. Ipsos conducted Exit Poll in 2nd round as well, this time with 14,057 voters interviewed in 150 polling stations, using the face-to-face methodology. Not only that we delivered highly accurate prediction of final outcome – just 0.54 % different to official results, but also had great coverage on top 3 national broadcasters.
|Candidate||DIP - National Electoral Data||Ipsos exit poll|
|Kolinda Graba Kitarović||46,24%||46,78%|
Exit poll on January 5, 2020 - Base: 14,057 face-to-face interviews at 150 polling stations
Exit Poll project was great team effort for Ipsos: we drew more than 350 office and fieldwork staff, in winter conditions and during end-of-year holiday period, in effort to meet challenge once again.
This result contributes to strengthening the Ipsos brand in the local and regional markets, and raises the awareness of our respondents about the importance of collaborating in our research.
It is also a testament to the long experience of our team and their dedicated work, to which we thank them heartily.
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[EVENT] 2019 Corporate Reputation Salon in San Francisco
September 26 - Each year, the Ipsos Global Corporate Reputation practice conducts interviews with over 150 leading communications and reputation executives globally to understand the trends, issues and concerns facing today’s reputation practitioners.