[Replay] Real evidence from real experiences: Patient Centric Evidence

Regulators, payers and clinicians are asking for more than traditional real world evidence (RWE). They want to understand how treatments affect people’s daily lives - not just what is written in the case report form. But how can you build patient-centric evidence that stands up to scientific, regulatory and commercial scrutiny?

What you will take away:

• A practical framework for embedding patient-centric evidence in your integrated evidence plan
• Examples of when to use patient-centred research
• Case studies showing how patient-centric evidence has informed regulatory submissions, payer discussions and patient support strategies

Who it is for:

• RWE, HEOR and Market Access teams  
• Medical Affairs and Clinical Development  
• Brand and Lifecycle teams interested in enhancing their evidence strategy