Scratching the surface on the environment using social intelligence

The global pandemic seems to have overshadowed our attention to the climate… or has it?

Research undertaken by Ipsos for EDF in late 2021 asked what issues worried people from 30 countries across the globe and revealed that while the cost of living and pandemic ranked first and second respectively, the environment ranked fifth. This marked a +2-point increase from the year prior. The study further revealed that 77% of the planet’s inhabitants believe that they are already seeing the effects of climate change in their region. Climate issues are among their top priorities in terms of environment-related fears with 72% of the world’s population feeling concerned, 30% feeling angry, and 26% feeling demoralized about the environment’s position across the globe.

If we scratch the surface of this using social data, we can see that points of inflection rise quickly, suggesting that while health issues are posing imminent challenges, the environment remains a simmering issue. Overall volumes of online conversations have increased exponentially over the last couple years – mainly driven by news coverage of extreme weather-related events.

In a new Synthesio blog, Kirsten Riolo dives deeper into specific moments over the last twelve months that highlight the world’s views on climate change:

The first of these is COP26 Conference on climate change that took place in Glasgow in late 2021. With the peak in online conversation volumes, so too came the range of debate and rich contextualized views on the role of the summit and the issues it raised on both sides of the aisle.

A more recent glimpse into the way people feel about the issue is seen with the release of the Hollywood movie Don’t Look Up which, at the time of writing this article, was Netlfix’s third most viewed film ever, amassing 263 million viewing hours across its initial eleven release days.

To see what online consumers had to say about both events read the full blog post blog here. And, if you’d like a closer look at how you can use social data to understand consumer sentiment towards climate-related issues, request a demo with one of our experts here.

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