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The Reputation Council report 2018
Our latest analysis of corporate reputation management across the world assesses when reputation turbulence becomes a crisis; managing global-v-local reputations; the spread of 'techlash'; the role of the CEO in external communications; as well as how Council members view trust in business; the use of social media in corporate communications; the importance of purpose and CSR; and the role of employees in building reputation strength.
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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What Worries Japan
Looking at Ipsos’ “What Worries the World?” survey findings, a briefing from the Ipsos Japan team dives into the top concerns reported by the Japanese population.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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Ipsos Update - December 2018
December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.
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AI, Automation, and Corporate Reputation
The adoption of artificial intelligence (AI) and automation becomes a major focus for business.
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The Path to Patient Centricity: Closing the 'How' Gap
Today, patient centricity is not only well documented in corporate visions and missions, it’s at the top of many pharmaceutical company agendas. Clearly, there is both a need for it and an appetite for it among those best placed to make it happen. The question that remains for pharma and biotechs is how best to be patient-centric…
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Ipsos Update - June 2018
June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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Unlocking the value of reputation
Looking to make your company run more effectively and efficiently? Management teams around the world face a variety of complex business situations daily. A great place to start boosting your business is by leveraging the power of your reputation. Our research across 31 countries shows conclusive proof of the relationship between a good reputation and better business efficiency.
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Understanding Society: Putting People in the Picture
As sustainable development becomes ever more embedded in government and corporate practice, the world of research has increasingly shifted its thinking to economic, social and environmental impacts.