The Path to Patient Centricity: Closing the 'How' Gap

Today, patient centricity is not only well documented in corporate visions and missions, it’s at the top of many pharmaceutical company agendas. Clearly, there is both a need for it and an appetite for it among those best placed to make it happen. The question that remains for pharma and biotechs is how best to be patient-centric…

In 2017, Ipsos joined forces with The Aurora Project – a non-profit group founded by eyeforpharma and Excellerate to move patient centricity from words to actions and outcomes. Together, we conducted a global research programme to understand just how patient-centric the industry thinks it is, and the key drivers and barriers to closing the ‘how’ gap.

The resulting paper – ‘The Path to Patient Centricity: Closing the How Gap’ – includes:

  • Findings from research among 1,282 respondents including patients, HCPs and employees from biopharmaceutical and medical device companies
  • Expert perspectives from senior managers of 10 of the world’s leading pharma companies
  • Views from specialists in behaviour change and organisational psychology
  • Conclusions from the healthcare research experts at Ipsos and Excellerate

Download

The author(s)

More insights about Health

Related news

  • The Human Advantage Conference 2026: Highlights
    Artificial Intelligence (AI) Events replay

    The Human Advantage Conference 2026: Highlights

    Ipsos is proud to support The Human Advantage 2026, a flagship event bringing together some of the world's leading experts and key industry figures to explore how behavioural science, AI, and human intelligence can address the critical challenges facing businesses and society. Here's a look back at two days of live coverage.
  • [WEBINAR] KEYS: Dialling Up the S In Sustainability
    KEYS Events replay

    [REPLAY] KEYS: Dialling Up the S In Sustainability

    In the next episode of our KEYS webinar, we’ll be asking whether now is the time when organisations should be ‘dialling up the S’ in their sustainability initiatives.
  • [Webinar] Real-World Evidence: Empowering the Patient
    Healthcare Webinar

    [Replay] Real-World Evidence: Empowering the Patient

    Patient voices are now central to regulatory, HTA and commercial decisions. But how do we move beyond tick-box engagement to evidence that truly reflects lived experience? Join our expert panel for a 360° perspective on making patient-centricity work in practice.