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Data Dive: Millennial myths vs. realities
In five infographics, we uncover a few eye-opening opinions about the generation that grew up in the shadow of the 9/11 attacks and the Great Recession.
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Data Dive: Gen Z myths vs. realities
In five infographics, we uncover some surprising opinions of those coming of age amid climate change, inflation, pandemic and war.
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Ipsos teams up with UN Women-convened Unstereotype Alliance to fight harmful stereotypes
The Unstereotype Alliance campaign is the result of an Ipsos survey carried out across Brazil, South Africa, Turkey, the US and the UK revealing that close to three-quarters (73%) of people will witness stereotyping, yet under a third (30%) will actively challenge it.
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Sustainability: All on the same page?
Do we really understand what people mean when they talk about sustainability, and does it hold the same meaning for everyone?
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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85% of direct sellers in Europe are women
Happy, experienced and upskilled: Seldia and Direct Selling Europe unveil 2023 Ipsos survey results on European Direct Sellers.
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Doing well by doing good: resilience, risk and the reputation value of ESG
ESG creates opportunity, in particular, it helps to drive innovation. Its ‘sustainability lens’ forces businesses to think critically about the long-term value they create, and to identify new trends, business opportunities and partnerships. More broadly, ESG is an increasingly powerful tool to strengthen corporate reputations.
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Addressing consumer confusion in recycling and circular economy
Delve into the intricate world of consumer beliefs, the hurdles in attaining a truly circular economy, and the crucial role brands play in enlightening consumers.
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World Refugee Day 2023: Support for the principle of refuge remains high despite a decline since 2022
A global country average of 74% of people, in the 29 countries surveyed, agreed in principle that people should be able to take refuge in other countries, including their own, to escape war or persecution.