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Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services
Ipsos is pleased to announce the launch of Ipsos Connect, a global specialised business to coordinate Ipsos’ services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.
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[EVENT] The Future of Customer Experience: Inspiring Business Transformation
Join Ipsos at the first Future of Research event of 2015, where Virgin Trains and Experian will be sharing some of the exciting ways they have channelled customer insight to drive transformational change.
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Auto-parts industry in Indonesia
Almost one hundred auto-part manufacturers and several car assemblers are entering Indonesia market and will start their operation in 2016-2017 periods.
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The Ipsos “New Way”
The turnover of Ipsos has been flat for the past three years. Based on this disappointing fact, the management of Ipsos has launched a programme designed to foster a route to profitable growth.
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Hong Kong’s travel industry
With outbound travel from Hong Kong and Macau expected to maintain stable growth, local travel agents able to cater to changing customer needs by providing unique and innovative packaged tours will be best positioned to lead the industry.
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Real Self or Projected Self: Who Should Brands Talk To?
The first business question that comes to mind when our clients look at their marketplace is, “Do we really know our target?”
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Bringing New Life to Qualitative Research With Real People in Real Life
We all know that market research can add tremendous value to your business – assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn’t always add up so nicely.