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Brazil Pulse - Temer's Evaluation is Bad to 89% of Brazilians - September 2018
The country continues in the wrong direction to 95% of Brazilians, and has been at this level since June 2017. For 85% of the population, the mood regarding Brazil's future is of concern or outrage.
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Technology Tracker Q3 2018 in GB
8 in 10 GB adults own a smartphone. Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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[Event] Affluent Asia 2018 - Singapore
November 2 - This event will provide insights about Affluent consumers behaviour, the most powerful and influential target audience driving revenue and influencing purchase among their peers and network.
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[WEBINAR] Nudging Job Spaces to Change Consumer Behaviour
Jobs to be Done is a hot topic in market research today because it is a customer centric approach to understanding consumer motivations.
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[WEBINAR] Trick or Treat? Gen Z Social Engagement Best Practices
Social media engagement and ad revenue have been up for years, but what’s really at play once we move past technology, targeting and the sheer scale of it all?
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[EVENT] Affluent Asia 2018 - Hong Kong
October 30 - This event will provide insights about Affluent consumers behaviour, the most powerful and influential target audience driving revenue and influencing purchase among their peers and network.
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Global Business Influencers 2018
Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.
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World Luxury Tracking: Re-alliance and Refoundation of Luxury Values
The World Luxury Tracking is Ipsos’s landmark study on the global Luxury market. Every Year, this monitor highlights the different trends within a key geographic zone and allows brands to better understand consumer expectations and local cultures. This latest wave covers 5 countries from “The Great East” which are of strategic importance in the new luxury economy worldwide: China, Hong Kong, South-Korea, Japan and Russia.
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[WEBINAR] A (Digital) Path to Success
The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.