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Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.
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Germany Retains Top “Nation Brand” Ranking, U.S. Out of Top Five Again
Japan is in second place for the first time, while the UK remains in third, and France moves to fourth place - major gains are in the index’s People and Governance sub-categories. Winter Olympics and FIFA World Cup hosts South Korea and Russia improved their images, South Korea most remarkably. The U.S. remains in sixth place.
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The #MeToo Movement: One Year Later
Men more likely to believe the movement has changed workplace behavior but also more likely to give perpetrators a second chance.
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[WEBINAR] Affluent in the Middle East and Africa
September 20 - Would you like to find out more about the media usage and consumption behavior of the world’s most Affluent? Join us on September 20 to celebrate the release of the Ipsos Affluent Survey Africa 2018 and the Ipsos Affluent Middle East Africa 2018.
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Serbia under a Magnifying Glass
The Serbia under a magnifying glass report provides an overview of the current economic and demographic shape of the country, the changing advertising sector, shopping habits and Serbs’ relationship with the digital world.
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[WEBINAR] Affluent Americans in the Drivers’ Seat
September 12 - Join Ipsos for a complimentary webinar we explore the evolving Automotive market. This webinar will feature insights uncovered by our Q3 2018 Affluent Intelligence study of the category, with implications for the future and opportunities for media and messaging.
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Why observational research is a valuable tool for stores
Dr Tim Denison, director of retail intelligence at Ipsos Retail Performance features in the summer edition of The Retailer, the BRC’s quarterly online magazine. The article highlights two different research approaches that are coming to the aid of store design teams in making informed, customer-centric decisions when faced with the daunting task of determining what their stores of the future should look like.
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Russia TrendVision 2017
The Russia TrendVision report provides an overview of the country's current social and economic situation, examining key demographic data and consumer behaviour to forecast possible future trends.
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Has the Digital Banking revolution finally started? The FinTech landscape in 2018 in the UK
Spurred on by Open Banking, advocates of FinTech are forecasting a revolution in the financial services sector. But with the change seemingly slow to happen, Tom Erasmus asks will the latest innovations finally overcome consumer inertia?
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[EVENT] HW Summit 2018
July 6 - Did you know 2018 is the Canada-China Year of Tourism? This might be good timing in light of world events where the need to embrace trade and relationships with China is becoming more apparent. Combine that with a market segment - the Chinese customer - that is driving demographic change and market growth in Canada and a new marketing eco-system emerges.