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Meet the Affluencers - The US Affluent Influencers who Drive Categories Forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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Ipsos Helping Companies Like IBM Understand the Importance of Belonging
In a digital world with so many “friends” and “fans” people are surprisingly feeling more isolated than ever. Does brand belonging really matter?
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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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Countries that Have a Younger Population Are More Optimistic About 2018 Than Countries with an Aging Population
The majority of adults are optimist about what the new year will bring, especially those in countries who have a lower median age, according to a recent online survey conducted by Ipsos in 28 different countries.
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What a Waste
What a waste, Ian Dury once sang, that he had decided to be a musician instead of being a doctor, a lawyer or one of many other things. That’s the trouble with choosing: if you pick one option, you miss out on others. But it’s also real life.
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Global Consumer Confidence Index Holds Steady
This month's global Consumer Confidence National Index score remained the same at 50.1.
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How Food Shopping Habits Are Being Transformed By Tech
Conversational commerce, chat, bots and all that. Technology is changing how we think, work and, not least, shop.
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Getting Up Close & Personal [webinar recording]
February 14 - In this complimentary webinar, we’ll talk through the principles to maximize learning from immersions, sharing inspiring examples that you’ll fall in love with!
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Flair India 2018 - Aspiration to Action
In 2018, the Indian economy will be in fifth place worldwide, ahead of France and the UK. This dynamic, opening new balances of power, is part of a favourable trend for Asian countries that will be in the ranking of the ten largest economies in the next 15 years.