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The Economic Pulse of the World - November 2018
The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.
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Global Advisor: While most (74%) Global Citizens still agree the World is becoming more dangerous, this feeling has dropped (7 points) since 2017
Just three in ten (29%) believe US President Donald Trump’s approach to foreign affairs has made the world a safer place
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Ipsos Update - December 2018
December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.
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2018 US Politics - Top of the list of important problems Americans: Healthcare (18%) and immigration (17%)
President Trump's overall approval rating has remained steady since the election.
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AI, Automation, and Corporate Reputation
The adoption of artificial intelligence (AI) and automation becomes a major focus for business.
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Human-Animal bond in Europe
Ipsos partnered with Boehringer Ingelheim to carry out a survey to explore the human-animal bond and the role it plays on owners’ wellbeing. The survey was conducted in five European countries (France, the UK, Germany, Italy and Spain).
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2018 US Politics - 45% of all Americans approve the job their individual representative is doing (November 21th)
Ahead of Thanksgiving weekend, Congress enjoys a slight bump in approval.
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Global Consumer Confidence Holds Steady at 49.9 in November
Swedish consumer confidence falls below 60 for the first time in nearly two years. Saudi Arabia regains a value over 60 for the first time in more than two years.
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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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2018 US Politics - 23% of Americans report that healthcare is the most important problem facing the US today (November 14)
Following the midterm elections, President Trump's approval rating remains steady.