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Technology Tracker Q4 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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5 Questions You Need to Ask to Impact the Path to Purchase
Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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Brazil Pulse - Michel Temer's Negative Evaluation is again at 87% - December 2017
The country is still in heading in the wrong direction to 94% of Brazilians, repeating the result of previous months. This decline in confidence in Brazil was trigged in January 2015 and stabilized at very high levels since then.
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[EVENT] SampleCon 2018
February 7 - Ipsos is proud to be a sponsor of this year’s SampleCon, the industry’s leading conference dedicated to market research sampling.
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Ipsos Update – January 2018
Happy New Year! January’s edition of Ipsos Update features new papers on Audience Measurement and Sensory Spatial Segmentation, Canada's "critical numbers", the Digital Gov' Barometer, Perils of Perception, and a round-up of some of our research in Europe over the past year.
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[WEBINAR] What Are Canadians Thinking?
In a word, 2017 was ‘complicated’. So what will 2018 bring, and as business managers, how will you contextualize in a quick and responsive way?
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[EVENT] Empowering the Empowered Consumer in Malaysia
January 24 - Today’s empowered consumers have more choices, greater knowledge and higher demands. They take charge of every aspect of their lives and seek innovations that fuel their desire for control.
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[WEBINAR] 10 Golden Rules of Engagement
On January 24, join us for a complimentary webinar featuring Ipsos’ 10 Golden Rules of engagement that have been the foundation of our approach to community management for almost two decades, from the lens of behavioral science.
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Identifying Consumer Preference Segments
Some people like a sweeter soft drink while others prefer an aromatic flavor profile. Correctly identifying consumer preference segments is key to driving sales success.