Behavioural science helps us learn why people do what they do, and in the case of social media it helps to explain why we are so motivated by ‘likes’ and how the simple action of scrolling through a feed of images made Instagram one of the fastest growing apps in history. At Ipsos, our approach to engaging online communities has always been rooted in the tenets of social media combined with understanding the hallmarks of basic human interaction and collective behaviour when bringing people together in a private online environment.
When we explore this through the lens of behavioural science, it brings an even deeper understanding to the hallmarks of basic human interaction and collective behaviour within these interactive research environments.
View this on demand webinar to hear our 10 Golden Rules of Engagement - the foundation of our approach to community management for almost two decades - from the perspective of behavioural science. Gain practical tips and techniques for how Bsci can enhance online engagement by helping to elevate research design, participation and response in community settings.
Jacqueline Hull, Ipsos Marketing, US
Kristyna Kanzler, Ipsos Marketing, US