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The cost of living crisis continues to grip consumers despite easing inflation
In the sixth edition of the Ipsos Cost of Living Monitor, fewer think interest rates and inflation will rise.
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Ipsos Cost of Living Monitor
Welcome to the sixth edition of the Ipsos Cost of Living Monitor, a 32-country survey which tracks how people around the world feel about their finances during the polycrisis.
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May 2024: Consumer confidence down slightly in Latin America
In contrast, sentiment is mixed in Europe and the Asia-Pacific.
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Ipsos Encyclopedia - Awareness
This is the first step in the contact with a new idea, product or service in which the consumer (or client) have already received information about the existence of an innovation, but a formal and complete opinion has not been created yet.
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Ipsos Generations Report 2024: Are we prepared for population decline?
The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue
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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos @ Cannes 2024
Successful brands harness understanding of their context to get ahead. Brands shape people’s expectations and use empathy and creativity to deliver brand success. Figuring out the citizen behind the consumer and the person behind the citizen, Ipsos guides brands on their journey to success.
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April 2024: Consumer confidence largely up in Europe
In contrast, sentiment is mixed in the Asia-Pacific and Latin America.
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Ipsos Encyclopedia - Behavioural Change
Understanding (a clearly specified) behaviour in context in order to develop interventions more likely to prove effective in changing that behaviour.