Ipsos Update – August 2024

Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Welcome to the August edition of Ipsos Update. As much of the world go off on summer holiday, explore the 19th iteration of Europ Assistance Holiday Barometer, which examines emerging trends and preferences in travel. Also take a look at What The Future, which investigates similar themes around American leisure. 

Elsewhere, as the 2024 Paris Games unfold, our Global Advisor team have been hard at work gathering global perceptions and opinions on the event, as well as keeping us up-to-date on the hottest issues in What Worries the World?

In this edition: 

AI in Advertising Research 

The AI revolution in advertising will have a seismic impact on how ads are created and how effectiveness is measured, bringing about significant reductions in production and research costs. 

AI and the Future of CX 

We explore how Gen AI can revolutionise experiences by balancing digital efficiency with human interaction.

Attitudes to the 2024 Paris Games 

As the Games unfold, explore global public perceptions and opinions to the biggest sporting event of the year. 

What Worries the World? 

Inflation remains the top concern for 28 consecutive month. Elsewhere, in Europe, worry about healthcare is on the rise. 

WTF: Leisure 

Americans want more from their free time in the future, but can brands meet consumer needs?

Advertising for Better Representation 

Diversity, equity and inclusion (DEI) initiatives are not just good for society, they’re also good for business. 

A Divided United States 

With four months to go, the American election campaign is in full force. Stay up-to-date with the latest with our Ipsos US team. 

Holiday Barometer 2024 

In it’s 19th year, find out the current and emerging trends in peoples’ holiday preferences.

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The author(s)

  • Simon Atkinson
    Head of the Ipsos Knowledge Centre

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