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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimise and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimisation with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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Sustainability: All on the same page?
Do we really understand what people mean when they talk about sustainability, and does it hold the same meaning for everyone?
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Applying cultural transferability analysis to ESG
The three cultural dimensions that are shaping attitudes, perceptions and behaviour around ESG in the local markets
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Ipsos at Cannes Lions 2023: the week's highlights
Since 1954, the International Festival of Creativity has been held in Cannes and the Lions Awards reward the best agencies. Ipsos was there to bring a total understanding of people, citizens and consumers, with a presence across different stages and forums. Discover the key takeouts.
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Microbiota: essential to health, but limited global awareness
The International Microbiota Observatory reveals a general lack of understanding of the microbiota’s contribution to health, and underlines the essential role of healthcare professionals in imparting knowledge.
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Oncology: the disease, dynamics & challenges of market research
The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.
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Chief Value Creator?: The changing role of the Chief Sustainability Officer (CSO)
Here we explore the changing role of the CSO and what this tells us about how organisations are responding to the challenges of ESG and sustainability.