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Conquering Complexity: The coming revolution in oncology biomarker testing
Despite the advent of targeted therapies and the associated rise in the use of companion and complementary diagnostics, we are only just emerging from the initial exploratory stages of oncology biomarker testing. As will be argued in this paper, we are on the cusp of a much more radical revolution, and the molecular diagnostics landscape is set to change dramatically in the coming decades. It is crucial that any company entering this space prepare for this imminent upheaval and plan their launch strategy accordingly.
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[EVENT] Unmet Need for Social Care in the UK
With care for older people rising up the policy agenda and generating widespread debate, we invite you to come on July 20 and hear the findings of our research project exploring unmet need for adult social care for older people and discuss the implications with our panel.
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Future Cities Dialogue in the UK
The Future Cities Dialogue engaged urban citizens in possible future urban scenarios. Citizen feedback on their preferences and priorities for future urban living is feeding into Innovate UK’s broader work on future urban systems integration and understanding and identifying the market opportunities this generates.
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Ipsos Update - March 2017
Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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3D Printing - The 3D Opportunity
The genesis of a new realm of possibility in manufacturing and supply chain. 3D printing is truly revolutionary. The ability to print bespoke parts and products will transform industrial manufacturing as well as many other sectors including Healthcare.
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Business Travel Risks On The Rise Say Decision-Makers
In October 2016 Ipsos surveyed 1,119 people who organise, influence, or are responsible for, their organisation’s travel and risk mitigation policies.
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Ipsos Launches Syndicated Social Listening in Healthcare
Deployed successfully, social listening can accelerate insight generation from any kind of text data: web forums, social media sites, survey verbatims, internal data, and much more.
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New Research Shows Exercise Helps Cancer Patients Thrive
Cancer patients who otherwise would shy away from visiting the gym because of an altered appearance and lack of confidence are thriving as a result of an innovative 12-week exercise program.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Ipsos Healthcare Launches ‘NASH’ Therapy Monitor
Ipsos Healthcare has launched its Nonalcoholic Steatohepatitis (NASH) Therapy Monitor in the US and EU5 initially – France, Germany, Italy, Spain, and UK – with other markets available on demand.