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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Public Opinion on the COVID-19 pandemic
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic.
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Ipsos collaborates with Temple University on Face Mask Research
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
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NEW PARENTING: Rethinking of Attitudes and Beliefs
This paper explains modern practices and parenting ideas on children development and ways that brands can connect with the “new parents”.
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TALKS THAT MATTER: The qualities children learn at home
The Ipsos Global Commons Survey studied the qualities and values people consider important to develop in children, rather than the practical foundations of upbringing. This insights will allow brands not only to communicate with their parent audience at a higher level, but they will also get an idea of the attitudes that influence the behavioral profile of young generations.
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DO GOOD: Why Russians Engage in Charity
This paper explains what drives private charity givers, and what businesses should take into account to make their charitable campaigns successful.
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.