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Employer branding – corporate reputation and the war for talent
Having a strong employer brand is crucial to corporate reputation, giving companies not only a recruitment edge in the growing talent war but also the highest-quality long-term ambassadors to deliver on their brand promises. Employees are more demanding than ever when it comes to what they expect from their employer but this is not purely down to Millennials; employees at all life stages want a career with a deeper purpose. Getting it wrong and failing to deliver on the employee brand expectation can have consequences that extend well beyond employees; consumers too are demanding more from corporates.
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The Economic Pulse of the World - November 2017
The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
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Ipsos Update - December 2017
Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.
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What Worries the World - November 2017
Global poll finds that unemployment continues to be the lead worry around the world.
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2017 US Politics - More Americans Now Believe that the US is Heading in the Right Direction (November 29)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 38%.
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LATAM Opinion Leaders 2017
On this edition of the Latin American Opinion Leaders survey, we present for the third consecutive year, the region’s presidential rates of approval.
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Brazil Pulse - 95% of Brazilians Believe Brazil is Heading in the Wrong Direction - November 2017
The country is still heading in the wrong direction to 95% of Brazilians, repeating the result of previous months. This confidence decline in Brazil was trigged in January 2015 and stabilized at very high levels since then.
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Ipsos in Australia Makes Commitment Towards Reconciliation with Aboriginal & Torres Strait Islander People
Ipsos in Australia has developed and launched its own Reconciliation Action Plan (RAP). A RAP is a commitment that organisations make – publicly – through the governing body Reconciliation Australia, to make a concerted effort towards reconciliation with Aboriginal & Torres Strait Islander people.
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2017 US Politics - 24% of Americans Believe the US is Heading in the Right Direction (November 22)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 36%.
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Social Behaviours that Malaysians Regard as Unacceptable
Ipsos study reveals that drug abuse is the number one social behaviour that is unacceptable among Malaysians.