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[EVENT] O’CannaBiz Conference 2020
Fall 2020 - The more you know, the better you can plan for growth – that’s the topic Ipsos’ Michael Rodenburgh and Nielsen’s Cynthia Pachovski will discuss during their presentation at this year’s cannabis industry conference.
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Food for thought: Would you like real or fake meat with that?
Four in ten people say they would eat a plant-based substitute for meat.
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Traffic Count Mobile App
Have you used our new Ipsos Traffic Count app yet? Available on the App Store and Android, our app benefits those who are working on the shop floor right through to managerial levels. It complements our secure online portal and provides users data and the tools they require to make operational decisions on the go. Now with voice integration, this handy app displays historical data as well as near real time data that allows staff to see immediate results. Moreover, it sends email and text notifications to alert you if your site or location is reaching maximum occupancy.
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How to implement an effective customer engagement strategy
In the digital world, customers often expect their problems and requests to be met with near-enough immediate action and solutions. To do this well, retailers need to establish a solid customer engagement strategy that takes into account a number of actions including:
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Promising signs of improvement emerge on UK high streets
Footfall on May Day bank holiday (6th May) helped contribute to the strong month with the number of shoppers up by +8.4% on levels last year.
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New technology set to drive up retail traffic data accuracy
Retailers are set to gain a better understanding of store traffic, as Ipsos Retail Performance takes its people counting technology a step further with a technological ‘first’.
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Retail audits: Everything you need to know for 2019
Despite the immediate convenience of online shopping, the bricks and mortar retail industry is standing strong against the competition. By understanding where they stand in the market, retailers can create effective and informed strategies to keep traffic as high as possible. As the industry is ever changing, this is what they can expect over the coming year.
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Unlocking customer insight in mall kiosk environments
Understanding how effective your retail kiosk is at converting sales is a tricky science. Often, operators are selling to customers in very high traffic concourse areas in mall and travel retail environments. So how do you understand what is attracting those that do stop to your business?
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[WEBINAR] The Future of In-Store Growth: Leveraging BSci
June 12 - Do you want to encourage incremental purchases? Get people to shop more areas of the store? Increase the overall enjoyment of the shopping experience?
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Ipsos Update - May 2019
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.