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Big Data and Machine Learning: Where Are We Heading To?
From Monday morning moans to Saturday night selfies, more information about our lives is being captured and analysed than ever before. In fact, over 90% of all available human data has been recorded in the last two years and is already being used to transform the world around us.
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Europe Affluents: Can Money Buy Happiness?
"Can money buy you happiness?" The Ipsos Affluent Europe Survey says: ‘Yes, it probably can’.
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Winning Hearts & Minds - Loyalty in Action
All too often, clients tell us that they have “no problems” with customer loyalty simply because ongoing customer satisfaction surveys tell them their customers are “satisfied". However, we’ve learned from our experience that mere “satisfaction” cannot be equated with true loyalty.
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For US Affluents, Luxury Has to Be Experiential, Not Just Expensive
In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90% of today’s Affluent having created their own wealth in their own lifetime, value systems have changed for this consumer segment.
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[EVENT] New Horizons in Responsible Gambling Conference - Sponsor
Ipsos is delighted to be a sponsor of the fifth annual New Horizons in Responsible Gambling Conference on February 20-22.
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Why everyone loves to hate Focus Groups
To define Qualitative today, it is useful to look at the definition that was being used in the 20th Century, the second half of which saw significant growth of qualitative in popularity, particularly in the US and UK. Frankly, times have changed and we are now facing a very different world in 2017.
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[WEBINAR] Fall in Love with Online Communities for Product Testing
Join us, on February 14, for a complimentary webinar during which we’ll share case studies and methods for engaging hard to reach targets, pre-release product usage, in-market testing, category appraisals, and longitudinal studies.
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Reader’s Digest Most Trusted Brands in Canada Revealed for 2017
Nine in ten Canadians (93%) say they tend to buy from companies they trust more.
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Middle East - Primary Consumer Sentiment Index - January 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Israel and Saudi Arabia.
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South Africa Primary Consumer Sentiment Index - January 2017
The South Africa Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for January,2017 is down 1.2 percentage points over last month.