Search
-
Data Dive: The keys to happiness
To mark International Happiness Day, we look at the relationship between five factors and how happy people are across 32 markets.
-
Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
-
Generation Z - do they exist and what influences them?
A new Ipsos report explores the extent to which Gen Z exist in the UK.
-
Rising consumer confidence in new, larger, February 2023 global sentiment tracker
Global Consumer Confidence Index enhancements include broader coverage and more immediacy.
-
What worries the world – February 2023
Inflation remains the top global concern for the 11th month in a row with 15 countries choosing it as their number one worry.
-
Global Trends in Marketing and Advertising: The Enduring Appeal of Nostalgia
When the here and now is grim, people look to the past for comfort
-
Global Trends in Reactions to Uncertainty and Inequality
Uncertainty makes future planning difficult for people and businesses
-
Global Trends about Polarization: A Divided World
We share so many of the same values, but feelings of division persist
-
Global Trends in The Technology Dimension
People need to be persuaded that new technologies will improve their lives rather than adopting them without question