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Brands Don’t Buy Brands - People Do
Businesses want to know how they can grow their brands. This is a simple question with complex answers, answers that start with people in real life – how they choose brands and, most importantly, how you can influence them to choose your brand more. Brands exist in a constantly changing world and, at the same time, human behaviour is undergoing a revolution – which makes it challenging to manage a brand. In the end, in order for brands to grow they need to attract more people, more easily and more often. Yet, how can you ensure that more people will buy your brand more often and more easily?
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Flair Brazil 2017 - Debris or Seeds?
Currently, Brazil’s situation is hectic. And, this is not the first time that the country faces a difficult situation like this. Some could say this country is definitely condemned to live like in a rollercoaster. But, this time, it may be different. And it is our bet: the current political, economic and moral crisis can awake a new conscience and trigger a real transition.
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Saudi Arabia Primary Consumer Sentiment Index - September 2016
The Saudi Arabia Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for September,2016 is down 2.3 percentage points over last month.
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Ipsos Launches New Annual Global Business Influencers Study
Finds senior business executives access 14 different media brands in a month.
A third say Brexit will weaken EU but few think it will lead to end of the union. -
Israel Primary Consumer Sentiment Index - September 2016
The Israel Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for September,2016 is up 2.6 percentage points over last month.
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6 Secrets Of Digital Storytelling
"Storytelling" is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media.
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South Africa Primary Consumer Sentiment Index - September 2016
The South Africa Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for September,2016 is up 3.1 percentage points over last month.
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Germany Primary Consumer Sentiment Index - September 2016
The Germany Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for September,2016 is up 0.6 percentage points over last month.
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Belgium Primary Consumer Sentiment Index - September 2016
The Belgium Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for September,2016 is down 1.1 percentage points over last month.
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Great Britain Primary Consumer Sentiment Index - September 2016
The Great Britain Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for September,2016 is up 1.8 percentage points over last month.