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The state of happiness in a COVID world
Global Happiness 2020 survey shows happiness has receded in many, but not all countries since last year.
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[Webinar] DIY Research 101 - From listening to surveys, making consumer-centric decisions
While we all aspire to build customer-first organizations, it’s becoming harder than ever to make fast, people-centered decisions that you can trust.
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Despite pandemic, interest in battery electric vehicles growing in the U.S. and China
A new Auto Global Study reveals consumers are looking for added convenience, advanced technology and nice-looking electric vehicles.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Misinformation the real winner of the first U.S. presidential debate
The debate does not appear to have fundamentally altered the trajectory of the race, though Team Trump may be winning the information war if viral articles on Twitter are any indication.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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KEYS - Adaptive Brands [Webinar recording]
We will be looking at how brands are adapting in the current environment – and considering the building blocks for success.
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European enterprise survey on the use of technologies based on artificial intelligence
First EU-wide survey on the uptake of artificial intelligence (AI) technologies carried out by Ipsos for the European Commission.
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The post-purpose role for brands
Brands have a role to play in our society and culture, beyond economic prosperity and maximising shareholder value.