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Is There Still Room to Innovate When Consumer Needs Are Largely Met?
A critical role of marketing research is to identify unmet needs and determine innovation opportunities to fill the void, profitably.
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Brazil Pulse - Consumer’s Confidence Has Reached the Lowest Level - April 2016
The high disapproval of Dilma Roussef’s administration and the country’s erroneous direction result in nearly 60% of support for the impeachment - which is lower (43%) in classes D and E.
Consumer’s confidence has reached the lowest level considering all the historical series, and is at 64 points.
A country in economic depression, political instability and injured pride. What are the main problems to be solved to revert this situation? -
Food, Beverage and Consumer Insights in China
This report reveals the latest developments in eating and drinking in China, from attitudes on organic produce, to innovation and personalising the packaging and even the product itself.
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Beauty & Skin Care Consumption Features of Women in China
In China's first- and second-tier cities. With the awakening of fine living and fashion consciousness, Chinese female consumers' demand for skin care and beauty develops constantly. What kind of skin care and beauty demand do they have? What are the features of their product function demand?
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Food Trends in Italy
Presented at the Tutto Food conference, the largest Food Trade Fair in Italy, this report into current and future Italian food trends suggests fresh food will remain popular and predicts that online spending will increase.
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Even Affluent Americans Think 'The 1%' Are Pulling Away
In recent years, attitudes toward the richest 1% of Americans have increasingly become part of the national conversation. Some vilify “The 1%,” others want to join their ranks, and many hold both attitudes at once – viewing the wealthy with a sometimes paradoxical mix of anger, envy and aspiration.
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First Quarter of 2016 - A Good Market, a Good Quarter
For the first quarter of 2016, Ipsos' revenue stands at €386.9 million, up 1.9% compared with the same period in 2015.
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Pneumonia: A View From Europe
This study looks at awareness and perceptions of Pneumonia among the 50+ population in nine European markets.
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Mobile Wallet Payments: The Next Big Wave in India
What is the common thread among business people, students, IT professionals, rural farmers and store owners in India? The smart phone…
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Right Media, Right Moment: Understanding People In The Media World
Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.