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Flair Colombia 2021 - Building on Diversity
Discover the dynamics of a fascinating country through the eyes of Ipsos researchers in this wide-ranging collection of articles on society, markets, and people in Colombia.
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Flair Colombia 2021 - Building on Diversity
Discover the dynamics of a fascinating country through the eyes of Ipsos researchers in this wide-ranging collection of articles on society, markets, and people in Colombia.
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10 things we’ve learned from the Covid-19 pandemic
Whatever happens next in this unique, multidimensional, planetary crisis, we have reached a point where we need to take stock and reflect on what we’ve learned so far.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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[EVENT] UX360 Research Summit
UX research is becoming increasingly important as many industries grapple with saturated markets and user churn. Implementing successful UX strategies have proven to deliver ROI for businesses.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?