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[WEBINAR] Banking on Success? Target America’s Affluencers
On March 14, join Ipsos’ Affluent Intelligence team for a complimentary webinar featuring insights uncovered by our Q1 2018 study of the Financial Services category, with implications for the future and opportunities for media and messaging.
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Ipsos Update - February 2018
February’s edition of Ipsos Update features Flair India and new papers on brand growth, connected health, and food shopping habits. There’s also a global study looking at predictions for 2018, as well as recent research into consumer attitudes ahead of the launch of Open Banking.
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Taking Responsibility - Ipsos in Switzerland and the Foundation Partage
A local CSR initiative. On Dec 14th , 9 of our Ipsos colleagues participated in half a day activity to support Partage, a foundation based in Geneva which is fighting against hunger and food waste.
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How Food Shopping Habits Are Being Transformed By Tech
Conversational commerce, chat, bots and all that. Technology is changing how we think, work and, not least, shop.
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5 Questions You Need to Ask to Impact the Path to Purchase
Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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[WEBINAR] What Are Canadians Thinking?
In a word, 2017 was ‘complicated’. So what will 2018 bring, and as business managers, how will you contextualize in a quick and responsive way?
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[EVENT] Are You Getting Value From Your Data?
January 14-16, Ipsos Retail Performance to exhibit at NRF Retail’s Big Show 2018.
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Europe's Biggest Spenders
With Christmas around the corner, European retailers are getting ready for Europe’s biggest spenders*.
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Google’s ‘ZMOT’ and How the Smartphone has Disrupted Traditional Path-to-Purchase
The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of these innovations, brands must become more visible in this increasingly digital and mobile landscape.