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Environmental, Social and Governance: What matters to consumers across MENA
Environmental, social, and governance (ESG) issues take the front seat among corporations in MENA.
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[WEBINAR] Building a world-class brand: The place of diversity & inclusion in advertising
As mainstream society continues to make strides toward diversity and inclusion, consumers are clear that demonstrating those values in advertising is not an option, but a necessity.
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Social Data alone isn’t enough for Consumer Intelligence success
Social data is not enough. By merging big data with first-party data - brands get the full picture and a single source of consumer insights.
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The Sustainability Imperative
For businesses, sustainability is not a passing trend: it will dictate their long-term viability. The three pillars of ESG benefit the planet and people and also uphold the businesses of tomorrow.
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From Me to We in a Post-Pandemic World
74% of people think the economy should prioritise the health and wellbeing of people and nature rather than solely focusing on profit. We look at hopes for rebuilding the future.
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We empower brands to be more human
The Ipsos' Brand Health Tracking service line supports client decision making by capturing the dynamic context of people’s brand relationships and choices and offering true understanding of how to influence those relationships to power your brand journey. Our starting point is people, and we help brands to put this human insight front and centre.
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Majority believe infrastructure impact on the environment should be more of a priority
In the lead-up to COP26, the 2021 UN Climate Change Conference, an average of 51% across the 28 counties feel that it is right to prioritise the impact on the environment, nearly double the 26% who put greater weight on economic impacts.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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The State of Reputation: Today’s context, tomorrow’s expectations [Webinar recording]
Each year, the Ipsos' Global Corporate Reputation practice conducts interviews with over 150 leading communications and reputation executives globally to understand the trends, issues and concerns facing today’s reputation practitioners.
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Is facing your mortality sparking the ‘Great Resignation’? Why we don’t want to work anymore
A combination of burnout, disengagement, ‘unpaid labour’ and more is pushing workers to make drastic career moves.