We empower brands to be more human
The Ipsos' Brand Health Tracking service line supports client decision making by capturing the dynamic context of people’s brand relationships and choices and offering true understanding of how to influence those relationships to power your brand journey. Our starting point is people, and we help brands to put this human insight front and centre.
A word from Benoit Tranzer, Global Service Line Leader, Brand Health Tracking:
Thought leadership:
Tap into our recent thought leadership resources to discover how we can help grow your brand by capturing people’s reality, their brand preferences and choices in real life:
Watch out Got30 vodcasts, answering some of the questions we get asked by clients about aligning Brand and Customer Experience frameworks:
Here Gillian Drewett, Global Head Offer & Innovation, Brand Health Tracking, provides insight on how Brand and Customer Experience can work together, with her response to the question: "How to best align and manage brand and CX activities so that they resonate and drive positive outcomes?”
In this instalment, Catherine Burton, Global Equity lead, Brand Health Tracking, provides insight on how Brand and Customer Experience can work together, with her response to the question: "How to build targeted acquisition and retention strategies?”
Jean-Francois Damais, Global Chief Research Officer, Customer Experience, will provide, on November 8, insight on how Brand and Customer Experience can work together, with his response to the question: "How to best allocate spend across acquisition and customer loyalty to maximise growth?”
Watch out video bites on “How to drive sustainable brand growth?” in the context of how people make decisions today.
Our offer starts with people, keeps context at the centre and is grounded in science
Use our powerful solutions to listen, feel and track what consumers think, want and need - in their culture, their words:
Brand Value Creator (#Heart #GetReady) – charts your performance in the marketplace and shows how people’s thoughts and feelings are linked to the choices they make and their behaviours in real time.
Brand Mental Networks (#Head #GetReady) – maps brand memories and assesses how consumers perceive you and your competitors, in their own words.
Brand Signals (#Voice #GetReady) – reveals the true voice of the consumer and emerging patterns in real-time by combining social listening and brand tracking.
Brand CX Forces (#Resonance #GetReady) – detects opportunities for growth by aligning brand promise with real-life customer experience.
Explore our Brand Health Tracking solutions
We have the right people in the right places around the world to work in service of you and your brands. Choose your market from the drop-down menu in the top right corner to get in touch.
