Social Data alone isn’t enough for Consumer Intelligence success
Social data is not enough. By merging big data with first-party data - brands get the full picture and a single source of consumer insights.
To stay ahead of consumers’ rapidly changing preferences and behaviours, brands need more than just social data. Enter AI-enabled consumer intelligence: harnessing a variety of internal and external data sources, it has evolved beyond traditional social listening to capture the complete view of consumers. By hybridizing data – aka merging big data from sources like social and search with first-party data from surveys, CRM, and more – brands get the full picture and a single source of consumer insights.
In a new blog post, Synthesio’s Aurore Legentil discusses how AI-enabled consumer intelligence delivers valuable business insights with data hybridization?
More data sources = more complete insights
For insights pros to make sound, strategic decisions, they need the full picture. Better data coverage from a variety of sources reduces biases and fosters more precision in your analysis. Different sources provide different insights
Better insights = better business decisions
With the full picture of consumer behaviour and trends, brands can make better, data-driven decisions. For example, imagine bringing a new, innovative camera to market; by analysing CRM data and product profitability data, you could quickly identify which cameras are likely to generate the most revenue and customer interest.
To learn more about how Synthesio’s hybrid approach to AICI brings together the benefits of an AI-powered platform, data science chops, and Ipsos’ market research expertise, you can schedule a session with our team by requesting a demo here.
