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Black Friday: The Story So Far (2017)
In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
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The Desertification of Main Street: Where Has Everybody Gone?
The move toward online shopping coincides with a decline in the presence and use of physical retail establishments. This is according to a study exploring the changes in shopping habits and environments conducted by Ipsos Global Advisor in 24 countries around the world.
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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Sugar: What next?
Ipsos is today releasing a review of the public and legislators’ attitudes towards sugar, and its future control.
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[WEBINAR] The Future of Omnichannel Retail
October 12 - Join Ipsos for a complimentary webinar during which we’ll share our version of the future of research, previewing the shape of things to come in our increasingly databased omnichannel retail world.
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South African Motor Industry Keeps Improving Itself
The way in which the South African motor manufacturers and dealers continue to improve the customer purchasing and servicing experiences every year continues to impress.
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[EVENT] Grocerant Summit
On September 27, join Ipsos’ Alison Chaltas and Mary Berry who will be presenting ‘Understanding the Shopper’s Path to (Fresh-Prepared) Purchase’ on Day 1 of the conference (3:45pm – 4:15pm).
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[EVENT] Path to Purchase Expo
Sept 26 - Do you need a better understanding of consumers’ path to purchase? Join Ipsos’ Alison Chaltas and Mark Barry who will discuss ‘LIFE Path — Cutting Edge Techniques to decipher P2P 3.0’.
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Ipsos Retail Performance Shortlisted for Retail Systems Award
We are delighted to have been shortlisted for the Retail Partnership of the Year category at the Retail Systems Awards 2017.