In 2017, Black Friday falls on 24th November.
Five steps to success
Every year there are new lessons to be learnt from Black Friday. Getting it wrong can have serious consequences for a retailer, given its size and its profile with the media.
Our top five steps to a successful campaign are as follows:
- When it comes to Black Friday, there is no such thing as over-planning.
- Agility is key.
- Manage shopper numbers entering stores.
- Stress-test logistics’ capacity and end-to-end execution.
- Prepare to put crisis management into practice.
Brand Building in Africa: Demystifying the African Marketplace
Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.
[EVENT] ISPOR 23rd Annual International Meeting
May 19-23 - Join Ipsos at ISPOR – the world’s leading educational and scientific conference featuring three thought-provoking plenary sessions and more than 2,100 presentations in the form of workshops, issue panels, forums, symposia, and podium and poster presentations on innovative research methods, health policy development using outcomes research, patient preferences, real-world data, and clinical-, economic-, and patient-reported outcomes.