Search
-
[EVENT] Path to Purchase Expo
Sept 26 - Do you need a better understanding of consumers’ path to purchase? Join Ipsos’ Alison Chaltas and Mark Barry who will discuss ‘LIFE Path — Cutting Edge Techniques to decipher P2P 3.0’.
-
Unlocking the opportunities for crop science products in CLMV
Cambodia, Lao PDR, Myanmar, and Vietnam, collectively known as CLMV, account for a third of ASEAN geographical area and experience continuous growth in both GDP and population.
-
Do We Still Need to Ask Questions?
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
-
Ipsos Update - July 2017
Welcome to the July edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
-
The Role of Surveys in the Age of Behavioural Science
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
-
The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
-
Online Video Adverts : The Influence of Context in Taiwan
Online video growth has been hugely dramatic in the last few years, rising from US$ 16b in 2015 to an estimated US$ 24b in 2017. Because of this strong growth, it has been a hot topic of discussion amongst brand marketers in Taiwan, even though there seems to be a lack of deep understanding of how to truly optimise this growing touchpoint.
-
[WEBINAR] Stop Wasting your Money on Customer Journey Mapping
On June 27, join us to discover why using design thinking principles and applied behavioural science, Ideal Customer Experience (ICE for short) is a comprehensive proven approach to bridging the gap between knowing and doing.
-
[WEBINAR] Applied Behavioural Science, The Sequel
On June 16, join us for this complimentary webinar during which we continue exploring ways Behavioural Science can be applied in a market research context.
-
[EVENT] Yale’s Rethinking Marketing & Insights: Behavioural Economics Immersion
On June 13, join Ipsos’ expert in behavioural economics, Namika Sagara, Ph.D., who will be among the distinguished faculty leading a three-day, hands-on programme designed for senior executives wanting a solid grounding in behavioural economics framework that produces results.