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How technology can fuel behavioral research – and enrich your insights
This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research
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Human Papillomavirus in Europe
New research highlights differing awareness levels and knowledge of the human papillomavirus (HPV) across Europe
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Six Conceptions of Nationality - A Global Segmentation Based on Inclusiveness
To better understand the nature and the prevalence of nativism around the world, Ipsos has segmented the adult population of 25 countries into six groups reflecting their conception of nationality.
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Going Beyond the Ice Bucket Challenge
Last month, I AM ALS was launched. It’s a patient-led movement that will pick up where the Ice Bucket Challenge left off.
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The Future of ageing
Global study finds high levels of concern about ageing and paints a negative picture for later life.
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The Future of Work
Six in Ten Employed Adults Across 7-Countries Report Being Satisfied With Their Current Job. Job Satisfaction and Work Space are Connected.
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Does your media plan maximize value, or just cut costs?
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
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Reuters/Ipsos Data: Core Political (01/30/2019)
Pessimism about the direction of the country continues to grow despite the reopening of the government this week.
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How to perform a retail SWOT analysis
All retailers face day-to-day challenges, yet despite today’s challenging climate, there are still plenty of opportunities to be had. By conducting a detailed retail SWOT (strengths, weaknesses, opportunities and threats) analysis, actionable insights can be gained to help retailers understand the future of their own organisation.
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Ignorance and distrust prevail about what companies and governments do with personal data
Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe