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Ipsos Media Atlas Hong Kong
Ipsos Media Atlas Hong Kong is the reference source for consumption, lifestyles and media usage across all of society in this vibrant city. Ipsos Media Atlas provide a cost efficient, future-proof and accurate media currency to the industry.
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Technology Tracker Q2 2018 in GB
2 in 3 adults in Britain use social media. Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Smart Advertising, Smart Business
Creating opportunities for Australian SMBs embracing digital marketing.
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Six Key Affluent Traveler Types
Travel is evolving, becoming more and more experiential. But, there are a wide variety of the types of travel experiences people seek.
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Generation Z - Beyond Binary: New Insights into the Next Generation
This report, the latest in our Ipsos Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation in Britain, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.
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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
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[EVENT] ANA Digital & Social Media Conference
On July 27, join Ipsos’ Dave Smith at the ANA Digital & Social Media Conference. His topic, How to Leverage Branded Content to Drive Brand KPI’s, will highlight the role time in view impacts Brand KPI’s. Along with a set of best practices around brand integration, device & format differences to develop stronger campaigns. As brands invest more in branded content programs to reach & impact their audiences they are placing more attention on its effectiveness. If you cannot attend this session, contact us to schedule a private presentation.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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[WEBINAR] Behavioural Science Principles for Better Digital Advertising
On June 19, join us for a complimentary webinar as we outline three principles from behavioural science that enable brands to provide a consistent and powerful message across different media and markets.