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The link between trust, reputation and benefit of the doubt
Building trust builds reputation. A good reputation builds benefit of the doubt, and ensures your voice is heard in a crisis.
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How reputation and trust affect purchase decisions and marketing efficiency
How does reputation influence purchase decisions?
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Brazil Pulse - Consumer Confidence Remains at 74 points - April 2018
The country is still heading in the wrong direction to 92% of Brazilians, remaining at the same level as the previous month. The stagnant economy, the unemployment, political and institutional crisis and the chaos in public safety are the main causes for this negative perception regarding the nation’s direction.
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Ipsos Update - May 2018
May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.
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[WEBINAR] Autonomous World: How It Will Impact Your Industry
On May 29, join Ipsos for a complimentary webinar featuring exclusive new research and a panel of experts who will game out some scenarios and implications for brands in the fast food, consumer packaged goods industries and beyond.
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The Online Shopper Study in Saudi Arabia
The report sheds light on KSA consumers' shopping behaviour across both online and offline channels, including adoption levels, drivers, and barriers to using each channel.
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Purchase Decisions in a Busy, Busy World: A Behavioural Science Perspective
The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.
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Flair France 2018 - Simmer? Shudder? Or quiver?
Having described France as a time-bomb at the heart of Europe and a country frivolously denying reality, The Economist designated France as the country of the year in 2017. Perhaps Emmanuel Macron’s election has already changed the global outlook on the country.
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Brazil Pulse - Temer’s Evaluation Continues to be Considered Bad - February 2018
The country is still heading in the wrong direction to 95% of Brazilians, repeating the result of previous months. In Brazil, this decline in confidence was fired off in January 2015 and stabilized at very high levels since then. It seems that this perception will only change with the economic recovery and reduction of uncertainties regarding the electoral scenario.