Search
-
Generation Z - Beyond Binary: New Insights into the Next Generation
This report, the latest in our Ipsos Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation in Britain, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.
-
The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
-
[EVENT] ANA Digital & Social Media Conference
On July 27, join Ipsos’ Dave Smith at the ANA Digital & Social Media Conference. His topic, How to Leverage Branded Content to Drive Brand KPI’s, will highlight the role time in view impacts Brand KPI’s. Along with a set of best practices around brand integration, device & format differences to develop stronger campaigns. As brands invest more in branded content programs to reach & impact their audiences they are placing more attention on its effectiveness. If you cannot attend this session, contact us to schedule a private presentation.
-
“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
-
[WEBINAR] Behavioural Science Principles for Better Digital Advertising
On June 19, join us for a complimentary webinar as we outline three principles from behavioural science that enable brands to provide a consistent and powerful message across different media and markets.
-
[EVENT] CMO DAY
On June 12, Ipsos is delighted to be a sponsor of this year’s CMO Day featuring high-level content, disruptive solution providers, and enhanced networking opportunities.
-
[WEBINAR] Unpacking the Potential of Affluencers
On June 11, join us for our complimentary webinar as we explore the ever-evolving Travel segment and uncovering insights based on the Ipsos Affluent Survey USA and our recent travel-focused re-contact study.
-
[EVENT] MRIA Conference & Gala Awards
June 10-12 - Ipsos is delighted to be a sponsor of Canada’s premier marketing research industry conference being held in Vancouver in June. This year, several of our experts will be sharing case studies illustrating the business impact of research insight.
-
[WEBINAR] Who do Europe's Affluencers Trust?
June 6 - While the industry increasingly shifts their advertising to local news brands, results from the Affluent Survey Europe 2018 show that international media remain crucial to reach these top-level consumers.
-
The link between trust, reputation and benefit of the doubt
Building trust builds reputation. A good reputation builds benefit of the doubt, and ensures your voice is heard in a crisis.